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History

History

▶ 1999 Founded as a consultant for esthetic salon management and education
▶ 2003 Start of R&D into original beauty equipment
▶ 2007 Belega Esthetic Salon opens, marketing of CELL CURE and other original beauty equipment begins

▶ 2011 Beginning of backstage support as official esthetic salon of KANSAI COLLECTION
▶ 2012 Ranked #1 in customer satisfaction nationwide by Esthetique Grand Prix
▶ 2013 Development and release of original AGELEB series cosmetics
▶ 2014 Backstage support as official esthetic salon of Miss Universe Osaka begins
▶ 2015 Masayuki Okumura becomes third president of Esthetique Grand Prix.
Belega Tokyo and Tokyo branch open
▶ 2017 International Federation of Aestheticians (INFA) School Umeda opens.
Belega Fukuoka branch opens
▶2018 Start of school and product sales business in the Chinese market (Shanghai)
▶2019 Start of school and product sales business in the Vietnamese market (Hanoi & Ho Chi Minh City)
▶2020 CELL CURE BOUTIQUE Belega Kyoto is established
▶2021 CELL CURE 8 PRO and CELL CURE 4T ++ launched.
Relocation of Belega Tokyo store and Tokyo branch to Omotesando for expansion